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For example, Human Satellite TV’s “Red Rose Date” featured 12 single males and females who interacted with one another by performing, playing games, and having roundtable chats.
Audiences could also tune into shows imported from overseas, such as “Love Game,” a popular Taiwanese show that matched singles through three rounds of speed dating.
These new shows were ways for singles to get to know each other in a fun, flirty environment.
And for those who had little dating experience, it was a model for courtship; soon, the viewing public was able to reconceptualize ideas of love, relationships and marriage.
By looking at the development of Chinese television dating shows, we can see how love and marriage changed from a ritualized system mired in the past to the liberated, Western-style version we see today.
There have been some consequences to this shift: as TV became more commercialized, so, too, did love and marriage.
By the late 2000s, dating shows needed to continue to evolve in order to compete with other programs.
More than ever before, networks needed to produce entertaining shows that attracted audiences.
It was during this period that dating shows started to transform, depicting live, on-air matchmaking and dates between single males females.
Marriage was viewed as a contract between two households, and it was for the purpose of procreation, not love.